Social Strategist
Timeline: September 2024 - Present.
Project Description: Assist in stablishing a strategy, increasing engagement and growing Sidney’s audience across his social media platforms: Instagram, TikTok, Facebook and, most recently, YouTube.
Challenge: Sidney was a one-man show who single-handedly grew his following, but eventually his growth stalled. I had to go back to the drawing board to help him hone a new strategy that allowed him to get back on track with the growth of both his social handles & his wider brand.
Solution: We have implemented the following strategy:
Post consistently five times a week
Engage with comments twice a day for 30 minutes or more
Reply to comments with videos A.K.A. “reply guys”
Be truthful with your views and beliefs
Utilize a reposting strategy as needed, do not let algorithms go “unfed”
Results: Sid’s social channels have experienced exponential engagement growth within just a few months of implementing the strategy above.